The desire of Internet users to keep their preferences secret when searching for certain products on the Internet – against the background of the latest wave of privacy protection is quite understandable.



However, their irrational fears (such as the computer and the network as a “black box”) do not give a sense of security, especially when trying to understand the complex contractual obligations of the parties, published as the basis of interactions and agreements between users and the corporations themselves, even for employees of companies that provide services for receiving and processing data.


In general, legally, the question always arises: why should the user delve into the complex structures of the offer, if there is a standard legislation of countries that strictly regulates interaction in the Internet environment?

That is, an urgent question is brewing: do different companies, at the intersection of their interests in collecting, processing, storing and sharing information about users, have options not to obey these laws?


For example, why do we conduct customer satisfaction surveys, collect feedback, and conduct similar virtual events?


If you look away from such topics, you can consider a parallel course: for example, why Snapchat owners conduct surveys and research on how to officially circumvent such complex legal structures, such as, by the way, the updated, rather strict privacy rules from Apple.



The collection of such information without the explicit, expressed will of the user is a direct violation of the law.


However, a large number of companies, due to the lack of technical awareness of legislators and powerful lobbying of BigTech companies in various governments, continue to look for loopholes in the existing legal part of ensuring the protection of the user from corporate advertising interference in privacy.


The same Tik-Tok, for example, after the scandal with the collection of data on minors, with their features of the mobile platform itself (meaning that when installing the standard initial version of the mobile application, the client-server part was also installed at the same time, monitoring the user’s smartphone by a variety of parameters), is also looking for options – which, however, is not surprising in the direction of Chinese policy towards mobile applications, which do not put privacy in anything – and why, the people there belong to the serviced class, which by default accepts the product “as is»…



Most likely, the pandemic, which has exacerbated the contradictions of legitimate ways of controlling private life, will finally be able, in addition to manifestations of tolerance, to finally approach the proper degree of privacy of citizens, when they stop being considered as consumers and begin to respect their personal freedom at the level of international law, and will also be able to find the strength and means to monitor its strict compliance.

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