google floc


Facebook Instagram, Twitter, WhatsApp, and other big tech giants, such as Google, Apple, and Facebook, with all their subsidiaries – Twitter, Instagram, and WhatsApp – have raised the issue of how many copies have been broken over the past year in the heated discussions in the vast information space regarding privacy. The topic of data misuse was raised by both websites and antivirus companies, not counting the giants BigTech, such as Google, Apple, and Facebook.…


Apple, as always, in its role – introduced a complex system of identifiers, which, judging by surveys of professional marketers-very few people have been able to independently understand at a decent level for a full-fledged level.


Facebook and its subsidiaries are still abstracting, not wanting to make a final decision that cuts their advertising profits to date and violates the established system that is quite convenient for companies.

A truly advanced option that preserves almost all of the advertising revenue and, at the same time, makes it possible to sort by preference without violating the rights regarding the privacy of a particular user – at this time, Google offers.



That is, now Google uses FLoC technology (Federated Learning of Cohorts), which should provide relevance and targeting within cohorts of the same type in terms of user requests and behavior – already the first results reassure advertisers with a figure of about 95% of guaranteed conversion.


This result is achieved through the use artificial intelligence technologies and is implemented using a plugin in Chrome. Thus, Google simultaneously solves the problem of competitiveness with Safari, especially since the final rejection of cookies is scheduled to be completed before the end of the year.


Of course, no one in their right mind considers such technologies to be the final option – mutual integration ceases to be one-sided in the context of the relationship between users (customers) and BigTech…

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