2019 brought an unprecedented growth of the technology industry – just look at the UPS and accumulated assets of BigTech companies during this time.

Their expansive growth has started a new level of competition – the results we are beginning to reap now.

On the one hand, this unprecedented growth of structure, which brought a good digital community only positive bonuses: the final victory of cellular standards (up to the history of the USB type-C), the beginning of a new start AMD, coordination of claims Qualcomm (for the benefit of smartphone users), which appeared in full claim to the giants of the digital industry from various legislative, regulatory and public bodies of the various States, and much more.

Of course, this is not the whole list, and we can not say that this is all 2019 – it just happened historically that many important milestones in the development of BigTech fell during this period of time.

But there is another side of the coin-namely, how large companies that have focused on themselves the bulk of regulating the turnover of media content, search systems and sales in the network, behaved when achieving such impressive results – namely, why they have become increasingly distant and separate from the ” plebs»…

Judging by the changes over the past year, almost all of them have castled in the management, putting at the forefront of the personality of managers who were constantly before, even in responsible positions – but still, in fact, were in second roles.

And now, despite their promotion to the” first “roles (Directors, heads of companies) – in fact, their” secondary “has not disappeared anywhere – they just now follow the orders of either the boards of Directors or the majority of shareholders – that is, they are almost as incapable of independent operational management and making” strong-willed”, often forcibly unpopular, decisions (as for employees of companies, TC and service users), but for the benefit of strategic stability and stability.

Unfortunately, the main criterion, however, remains “profit at any cost” – this is both aggressive, recently, advertising of its browser Microsoft, and stable ignoring of almost all questions from Facebook, even despite the boycott from major advertisers, and the claims of the us attorney’s office to Amazon, in particular, in relation to the policy of working with entrepreneurs, including jointly with Apple… The list can go on for a very long time…

It is difficult to talk about any privacy of users ‘ data at all, since they are not professional lawyers and are not particularly strong in the search for the best specialists that the largest companies can afford to draw up license agreements… The companies state that data is collected and processed strictly in accordance with the letter and spirit of the agreement with users. Of course, it will be a long time before the legislators of various countries under the pressure of lobbying create a single standard form in the form of a public contract, as, for example, is already happening in a number of countries in the field of energy…

BigTech is now more concerned with maintaining and developing its own positions – creating additional lobbies, ousting competitors… An example is the same story with Tik-Tok, when against the background of the armed conflict between India and China on the Himalayan part of their borders, a ban on the use of the Chinese app was issued… And this is a few weeks after major companies announced their plans for India’s digital market?

The same situation applies to Australia and Bangladesh. And even Hong Kong joins the block, even though it is part of China.

What’s it? The redistribution of the digital market? Together with the suspension of many Chinese providers and the freezing of major fiber backbone projects, this is beginning to look like a geopolitical digital divide.

However, the main mass that can change the situation is users – software, Internet, and other digital products and content consumers. Their opinion can mean a lot and decide, both by creating and signing various petitions, and by offering reasonable options – it’s like in the case of a claim: Yes, you have the right to do so; just write a statement… If you didn’t write it, then we’ll decide for you.

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